SEA DELIGHT, LLC ANNOUNCES ACQUISITION OF BONAMAR'S INTELLECTUAL PROPERTY
Sea Delight, LLC, a Florida-based company and market leader in fresh and frozen seafood, recently finalized the acquisition of intellectual property relating to Bonamar Corporation. With this acquisition, Sea Delight has acquired the former Corporation’s brands and trademarks including the notable Sebastian Brand and other top seafood brands.
The acquired brands and trademarks will operate under the Sea Delight family of businesses.
Bonamar Corporation, founded in 2003 and based in Doral, Florida, formerly operated as an importer and distributor of premium crab meat and fin fish to retail, wholesale and foodservice markets. The Bonamar Corporation grew to be one of the nation’s premiere crab meat producers, importers and distributors. In February 2019, Bonamar Corporation was placed in an assignment for the benefit of creditors. Although the Sebastian brand had great brand recognition and success, the parent company, Bonamar Corporation, was liquidated as a result of defaulting on their credit line. This created an uncertain future for its premium brands supply chain and staff. This was the perfect complement to the Sea Delight line of high-quality innovative products.
“Acquiring these brands and trademarks is transformational for Sea Delight as we step firmly into the crab category and further diversify our portfolio. From the start of our involvement, we’ve been travelling to meet with team members, both global and domes- tic, to give new life to these brands and programs. The brands are more than just labels on cans and boxes; for us, it’s about the people, and maintaining a high quality product.
Our goal was to to reconstruct the teams that made these brands, like Sebastian, so successful. We’ve put in the work to rebuild the supply chain in order to protect the quality and integrity of each acquired brand; from sourcing, production and fishing to marketing, sales, customer service and quality assurance.”
“This is more than just a comeback story. It is a testament to rising above extreme situations. This acquisition is so personal to the Sea Delight team and we are so grateful to have the opportunity to lead this team of highly talented individuals. There is nothing more rewarding than providing new opportunities and building a profitable path forward for all parties involved.” says Alex Cook.
“The goal of this intellectual property acquisition is to make Sea Delight a major player in the crab category as it will now offer one of the most diverse offerings of crab globally under one of the most recognizable seafood brands in the industry.” Says Cesar Bencosme SVP
“This is more than just a comeback story. It is a testament to rising above extreme situations. This acquisition is so personal to the Sea Delight team and we are so grateful to have the opportunity to lead this team of highly talented individuals. There is nothing more rewarding than providing new opportunities and build- ing a profitable path forward for all parties involved.” says Alex Cook.
“The goal of this intellectual property acquisi- tion is to make Sea Delight a major player in the crab category as it will now offer one of the most diverse offerings of crab globally under one of the most recognizable seafood brands in the industry.” Says Cesar Bencosme SVP.
The acquisition of these brands and trade- marks will further the company’s growth and market presence to add profitable, high-quality lines of product that exceed the expectations of consumers worldwide all the while inspiring global conservation and sustainability efforts.